Course curriculum

  • 1

    Introduction

    • Welcome

    • Why You Need This Course

  • 2

    Foundation

    • Choosing your Company and its Competition

    • Brand Positioning

    • Value Proposition

  • 3

    Customer Attraction

    • Traffic Volume and Traffic Sources

    • Google and Relevance

    • Search Engine Optimisation - Off-Page

    • The Power of Backlinks

    • Evaluating Off-Page SEO

    • Evaluating Content Opportunities

    • Search Engine Optimisation - On-Page

    • Paid Search

    • Evaluating Paid Search

    • Social Media and Paid Social

    • Social Media and Recommendation

    • Evaluating Social Media

  • 4

    Customer Conversion

    • Conversion Rate Optimisation

    • Evaluating Conversion Rate Optimisation

  • 5

    Customer Retention

    • Understanding Customer Retention

    • Evaluating Customer Retention

  • 6

    Landing Your Dream Job

    • Employability Tips

    • Employability Next Steps